If you have ever exhibited at an event before, you will already know that your main aim as a business is to speak to as many visitors as possible – a corporate video is a great addition to your stand.
Achieving this goal can prove to be quite difficult when you’re exhibiting at an event that has a large number of businesses exhibiting and hundreds of visitors walking through the doors.
So, when exhibiting at event, you need to plan how you will make your stand STAND out amongst the other businesses and how you will talk to as many visitors as possible.
This preparation will most likely be in the form of checklists, to-do lists and deadlines, so that you can keep on top of everything that has been done and everything that still needs to be done.
Many businesses will have a checklist in place that covers the traditional exhibition materials:
How about a corporate video?
Why not do something different by adding video to your checklist? Whether you’re a business who exhibits regularly or one that is planning for your first exhibit, by using video at your stand, you can take full advantage of the opportunities presented at the show.
Through incorporating video within your display/stand, you will not only be able to talk to a larger percentage of visitors but also help your products come to life and draw in potential buyers.
These companies – mcl and Forest Garden – have both used their One Minute Wonders with great results at recent trade shows, why not give it a go?