For years, having a clean, modern and easy to use website was all that businesses in the hospitality sector needed.
With the popularity of social media and now the rise of video content to consider how you are communicating with your target audience.
With over 50%of internet users watching online video every day, it makes perfect sense to start adding video into marketing strategies.
We know that getting started with video can be difficult and the most common factor is not knowing what to create.
Here are just a few video ideas to get you started.
Before social media and review sites such as TripAdvisor, people went off word of mouth recommendations. Video testimonials are now considered the most effective word of mouth recommendation with the ability to reach a much larger audience.
Customer testimonial videos are a great way to build credibility. Hearing from a customer helps to build trust and draw new customers in.
People will want to get a taste of what that customer is recommending and see for themselves what all the buzz is about.
Interview with your chef
Do you know who is the most important person in your business?
Firstly, it is your customers and, secondly, it is your chef.
Encourage your chef to share their story, their history with your restaurant and maybe even some of their top tips for cooking at home.
People love hearing stories and this type of video really helps to add personality to your marketing – your customers can put a name and a face to the person who has crafted their food.
Recipe and advice videos are a great marketing tool for those in hospitality.
People love watching recipe videos, gaining a little bit of insight into how you make the amazing dishes that you do. Obviously, you don’t want to give all of your tips and tricks away, you can just give them a little taste of how to replicate something at home.
Behind the scenes
This type of video helps to show a more personal side of your business by going behind the scenes.
Why not give them a glimpse into a day in your restaurant, from tables being prepared, to the chef at work or the waiters interacting with customers. This all helps to build credibility and helps to showcase the amazing team you have.
This final idea is the most common type of video to create, but this is because they really do work.
This more traditional type of video tells the story of how your business started, what you’ve gone through and what you offer to customers.