We know that the holiday season can be a very hectic time for almost all businesses, which is why putting in the legwork and planning your Christmas video marketing campaign now, can help you avoid the rush and achieve maximum results.
When you think of Christmas video campaigns, it is more than likely that the brand John Lewis springs to mind.
This is one business that has hit the nail on the head when it comes to creating engaging and emotional videos that are not only memorable, but iconic.
Although your business may not be able to achieve the staggering results that John Lewis achieves with their videos, a well thought out and considered video can still help you achieve amazing results, such as increasing sales and engaging your customers and target audience.
Here’s our top tips and advice for planning and preparing your holiday video marketing campaign.
It’s time for a Christmas brainstorm:
Sit down and brainstorm with your employees, or even your family and friends, to brainstorm some ideas for your video. You could ask people what holiday videos they remember from last year and take inspiration from those.
Resonate with your audience:
Whilst brainstorming, it is important that you consider your audience. You need to think what your audience will want to see during the holiday season.
The well-known John Lewis videos have all managed to create an emotional connection between the video and the viewer and this is typically what people want to see during the holiday season; videos that connect with them on another level.
Take this into consideration when deciding on the type of video you want and when coming up with ideas for your video.
He’s making a list, checking it twice… and you should be too:
Once you have decided on the type of video you want to create, you then need to make your list and check it twice.
If you plan to take a DIY approach to your video, there are several pieces of equipment you will need to add to your list: a set, people to star in the video and the video recording equipment. You will then also need the software to edit the video.
However, if you are tight on time, with December being just around the corner, your other option is to outsource the video production to a third party.