The Government have recently announced their plans to make public sector employers take on more apprentices. The Enterprise Bill will create thousands more apprenticeships across the UK, which is why if you are an apprenticeship and training provider, now is the time you need to up your marketing game.
As an apprenticeship provider, your target audience will be young people and even though you may not have embraced the digital world we now live in, your target audience already have. This is why in order for you to market yourself in the correct way and to the correct audience, you need to incorporate digital within your marketing strategy.
Video has become increasingly popular over recent years and using it will enable you to make your recruitment process easier by delivering your key messages quickly and concisely.
However, this is not the only advantage video will bring to your business; it is now extremely easy to share your videos on social media platforms, therefore enabling you to deliver your message in a way that your target audience would expect.
So, if you haven’t already considered incorporating a promotional video within your marketing, now would be the ideal time, especially with National Apprenticeship Week being just around the corner.