With the number of businesses turning to video marketing continually on the rise, you are putting yourself at a huge disadvantage by not using it within your marketing. If your competitors are already using video, then you should definitely be using video too.
In this digital era, if your business doesn’t have a strong online presence and your competitors do, you can guess who your prospective customers will be opting for.
Don’t just take our word for it. The following stats speak for themselves:
An impressive 60% of online marketers are using video in their marketing and a whopping 73% anticipate increasing their use of video promotion.
Approximately 87% of online marketers use video content as part of their digital marketing strategy.
With figures like these, it is clear to see just how many businesses are turning to video and why wouldn’t you?
Video is a versatile tool that businesses of all sizes can utilise, helping them to achieve the following:
Attention – Video is great at grabbing the attention of the consumer, as it delivers information in a way that is engaging. By adding a video to your page, the consumer will spend double the time on that page.
Emotion – Video combines visuals and sound to evoke emotion, something that text alone cannot achieve. Viewers connect to video in an emotional way, which makes it the perfect tool to get them to take action. For example, by adding a video to your email campaign, click-through rates increase by 200-300%.
So, by using video, your business can not only stay ahead of your competitors, but it can also help you to achieve the best results from your marketing.
Although businesses can take a DIY approach to video marketing, professional videos can provide a quality that cannot be achieved by a video novice with a smartphone or tablet.