“Pixar’s creative leader, John Lasseter, used to say: “Great graphics will keep us entertained for a couple of minutes; it is story that holds us in our seats.” If I learnt anything at Pixar, it is that story comes first” – Lawrence Levy, Steve Job’s former right hand man.
This statement is something I couldn’t agree with more. I came across it whilst sifting through The Sunday Times, in an article written by Steve Jobs’ former right-hand man, Lawrence Levy, discussing his time at Pixar. It is a very interesting read and gives a great insight into the late, great Steve Jobs and where he made his first billion.
Images and graphics do grab the attention of the consumer and portray desired information quickly and effectively. However ‘real life’ or ‘actuality’ video adds life to graphics, making the story far more attention grabbing than an image alone could do. In my opinion it makes the story stick longer in the memory too.
I believe that every One Minute Wonder video we create is a story in itself. We capture the story that a business wants to tell in a way that is proven to be effective. Don’t just take my word for it, these statistics speak for themselves:
Including video on a landing page can increase conversion rates by 80%
Video in an email leads to 200-300% increase in click-through rate
After watching a video, 64% of users are more likely to buy a product online
80% of users recall a video ad they viewed in the past 30 days
90% of users say that product videos are helpful in the decision process
(Statistics from Hubspot)
Video is effective, engaging and educational for the consumer.
If your business is interested in having your story captured in a video, to use as an effective marketing tool, contact us today.
We’ve been capturing and telling businesses’ stories for nearly a decade.