BlogUsing Video on Social Media: Fact vs Fiction

Using Video on Social Media: Fact vs Fiction

Using Video on Social Media: Fact vs Fiction

Video and social media are a match made in heaven, with platforms like Facebook and Twitter adding more and more features that cater for video. Many businesses have already utilised this perfect combination of video and social media, to reach more consumers and provide them with content that is engaging and thought provoking.

Some are still in the dark about what they can and can’t do with video on social media and this is largely down to what they hear or see on the internet when researching about video social media marketing.

In this blog we’ll be busting the myths surrounding the use of video on social media, to provide you with clarity and help you to reap the benefits that video social media marketing has to offer.


Myth 1 – Youtube is not as popular with the consumer as it once was

With Facebook, Instagram and Twitter moving more and more towards video – as well as the increasing number of other video-sharing platforms now available – it’s understandable why many people are believing that YouTube is not as popular or as regularly used as it once was.

However, this is far from the truth. YouTube is still the most popular online video-sharing platform, with over 150 million unique viewers every month.

YouTube is still a great platform that businesses can use to share their videos on, but we recommend using more than one video-sharing platform. The videos that we produce can be easily shared across a number of platforms, including YouTube, Facebook, Instagram, Twitter and email marketing, helping you to reach and engage a wider audience.


Myth 2 – Your videos need to be vertical if you’re sharing them on mobile social platforms

It has been believed for a long time that videos you share on mobile social platforms need to be created with vertically or portrait oriented video frames. This is no longer the case.

In April 2017, Facebook published a recommendation to brands that they switch from vertical video to square video. This came after experiments they conducted showed square video demonstrated a much superior ad recall performance.

Facebook, Instagram, Twitter and LinkedIn all crop vertical videos when they appear in the newsfeed, so they don’t take up too much space as users scroll through the feed. So, it makes perfect sense to use square videos over vertical ones for social media.


Myth 3 Never go over 3 minutes

We specialize in producing 60 second videos that are concise, yet effective. Although we believe that short videos are highly effective for businesses, there is also a place for longer videos.

Ultimately, your video should be as long as you need it to be. If you are educating the viewer on a complex topic, you may need longer than 3 minutes to do this, so don’t be afraid to go over the 3 minutes.

If your video is valuable, you shouldn’t worry about engagement, as this will follow.

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