Video content was a popular choice during 2017 and this is set to continue in 2018.
So, if you aren’t planning to dedicate a large portion of your marketing resources to video this year, you may want to reconsider.
If your business has already planned to use video within your marketing in 2018, here are a few things you may want to think about.
Video Is A Must
From the success of video in 2017, it is clear to see that video it isn’t going anywhere soon. This type of content is hugely popular and is only going to get bigger.
It is now no longer a choice for your business to create video content – it is a must.
You should make 2018 the year where you invest more of your resources. Don’t just take our word for it – the stats speak for themselves.
43% of people want to see more video content
Almost 50% of internet users look for videos related to a product or service before visiting a store
4 times as many customers would rather watch a video about a product or service before visiting a store
People spend on average 3 times longer on pages that include video
Where you are sharing your videos?
It is now no longer effective to just publish your video on YouTube and add it to your website. You need to be sharing your video on the social media channels that are most used by your target audience.
It is important that you tailor your videos to the platforms you plan to share your videos on, as the same video won’t work well across all platforms.
The type of videos that you need:
In our blog ‘How to use Social Media Platforms in your Video Marketing Strategy’, we discussed the different types of videos that work well on each social media platform, so if you are interested in finding out more on this, go and check out that blog.
When it comes to video on social media, there are certain types of videos that work better and there are certain best practices that you should aim to follow. Discover which platform your target audience are using the most and aim to create a video that best suits this platform.
For example, live video has become popular on Facebook and into 2018, especially with the Facebook algorithm now favouring live video over other types of video.
So, if your target audience predominantly use Facebook, why not give live streaming a go?
We personally think that live streaming is a great way for businesses and organisations of all types to connect with their audience, in a highly engaging and interactive way.
Don’t forget Search Engine Optimisation
Last year we published a blog titled, ‘Video marketing and SEO: A relationship that works both ways’.
In this blog, we discuss the relationship between SEO and video content and the benefits that businesses can reap by combining the two.
Your business should be developing this relationship throughout 2018 and looking at your SEO efforts as a real investment. By investing your time and even money in optimising your video marketing campaigns, you can help to improve the ranking of these videos and drive traffic to your website for months and even years.
We are excited to see what this year has in store for video and we hope this blog has inspired your business to make 2018 the year where you invest more of your money, time and efforts into video, to achieve maximum results in your marketing.