LinkedIn is a social media platform that has continually grown in popularity over recent years, to a point where it now has a firm grip on the business professional social network market.
With over 25 million profiles being viewed daily and 2 new members every second, a LinkedIn Company Page opens up a whole new world of opportunities for a business.
If your business has already educated on the benefits LinkedIn can bring, you will probably already have a Company Page created. Have you taken advantage of LinkedIn’s video feature yet? The social platform has included space where you can add video to your Company Page.
From recent statistics, it has been stated that adding a professional photo to your profile makes you 14 times more likely to be found on LinkedIn. If this is the case for a single photograph, then what could you achieve through adding a 60 second video to your page?
In a single video, you can give an overview of what you offer, customer testimonials and a call-to-action in a concise manner. This will take away the need for you to write an essay length bio about your business, as your video will do all the talking.